Food, Beverage & Catering
ProWine Shanghai 2026
国际葡萄酒与烈酒贸易展览会
Dates
UPCOMING
10–12 Nov 2026
Venue
Shanghai New International Expo Centre
Exhibitors (2025)
630
Trade visitors (2025)
21,590
About the show
ProWine Shanghai, a leading wine and spirits fair in mainland China, gathers producers, importers, distributors and specialist buyers on one professional platform, where ranges are shown, commercial contacts are made and buyers can assess the market at first hand. Masterclasses and forums run alongside the stands.
The fair is open to the trade only. Its visitors come from import and wholesale, distribution and specialist retail, hotels, restaurants and bars, catering and foodservice, and from winegrowing and allied trades; its exhibitors range from wine producers and spirits houses to suppliers of retail marketing accessories and trade services.
What’s on display
- Wines by wine-growing region
- Sparkling wines
- Spirits
- Mineral water
- Accessories for marketing in retail and gastronomy
- IT for retail and gastronomy
- Trade literature
- Services
Reference
Exhibiting countries and regions (2026)
Producers from 33 countries and regions have signed up for the 2026 edition, led by Spain (101 exhibitors), China (96), Germany (65), Portugal (42), Australia (31), New Zealand (26), France (25), South Africa (24), Georgia (23) and Serbia (20).
Themed zones (2025)
The floor included a Champagne & Sparkling Zone, a ProWine Zero Bar for no- and low-alcohol wines, and a ProWine Bar, each dedicated to one theme.
Masterclasses and forums
A programme of masterclasses and forums runs alongside the exhibition; at the 2025 edition five of the sessions were led by Masters of Wine.
Chinese wineries (2025)
A record 93 Chinese wineries exhibited, with joint pavilions from the Ningxia Helan Mountain East Foothills wine region, Xinjiang and Yantai (Shandong), and from the Young Generation Creative Wine alliance.
ProWein World
ProWine Shanghai is part of the ProWein World network of wine and spirits fairs, which also holds editions in Tokyo (15–17 April 2026), Singapore (21–24 April 2026), São Paulo (6–8 October 2026), Mumbai (18–19 November 2026) and Hong Kong, China (10–12 May 2027).
Practical information
Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.
Admission
Trade visitors only: admission is by advance online registration for professionals in the wine and spirits trade
Opening hours
10:00–18:00 on 10–11 November, 10:00–16:00 on 12 November