Fresh-Food in Modern Retail Trade Show is organised around one subject: fresh food and ingredients sold through retail. It presents domestic and imported fresh products to omni-channel retail buyers from across Asia-Pacific, and aims to widen the range of product combinations open to the retail fresh sector and to make working with suppliers more efficient.

The fair is a sourcing and product-development platform rather than a consumer show. Fresh food has become a strategic business for retail channels as shopping habits have shifted, and the exhibition is built for that trade: retail chains and e-commerce platforms meet the manufacturers behind fresh-food ranges, and work through direct sourcing, customised production, co-branding and export.