Close to 300 exhibitors took part, showing vegetarian and organic foods, plant-based foods, soy products, vegetarian snacks, premium edible oils, vegetarian seasonings and functional foods, health foods and nutritional products, and vegan lifestyle goods. The edition drew 42,395 visitors and put more than 6,000 new vegetarian products on display.

Based on previous editions, professional buyers make up about 65 per cent of visitors, and more than 70 per cent of those hold purchasing, executive or channel responsibility. They come from 30 Chinese provinces and municipalities and from more than 20 countries. Restaurant and catering buyers account for the largest share, followed by retail and e-commerce buyers, distributors and agents, and corporate and group-buying purchasers; content creators, media, investors and committed vegetarian consumers also attend. Buyers from South-East Asia, Japan and South Korea, and the Middle East are growing.

Pre-registered groups of five or more receive a dedicated reception desk, badges issued before the show, a bespoke visiting route, fast-track entry, business-matching support and priority booking for the concurrent conferences.