Since 1997 Bakery China has been the annual gathering of China’s bakery and confectionery industry, and it now ranks among the largest specialist bakery exhibitions in the world. It serves as a single platform that combines trade matchmaking, industry exchange, product innovation, brand communication, trend spotting, business cooperation and technical discussion, and its scope runs from production and in-store equipment, moulds and display fittings through flour, oils, dairy, fillings and chocolate to finished bakery goods, packaging and the services that support a bakery operation.