China Bakery Exhibition was the first professional trade fair of its kind in China and now serves as a meeting point for industrial bakeries, in-store bakery sections, coffee and tea operators and the suppliers behind them. Five strands run in parallel: exhibition, conferences, competitions, demonstrations and on-site market events. The programme therefore reaches past buying and selling into product development and recruitment.

A 2021 partnership with Informa widened its frame from bakery into food service, food retail and franchise chains, and the floor reflects that: ingredients and fillings at the core, then frozen-to-fresh lines, snacks, packaging, machinery, coffee, tea and home-baking equipment around them. It is built for buyers whose remit crosses bakery, catering and retail.