Six zones make up CINHOE, the China (Guangzhou) International Nutrition Healthy Food and Organic Products Expo: nutrition and health foods, organic foods and products, premium imported health foods and drinks, probiotics and enzymes, novel foods, and plant-based foods. It brings together manufacturers, brand owners, importers and distributors alongside retail, catering, pharmacy and e-commerce buyers serving the Chinese market.

The fair positions itself around China’s growing demand for health, organic and functional foods. It presents the sector as one where younger consumers and a population of some 320 million people aged 60 and over are a main source of demand, and it serves as a platform for companies to build a brand image, create consumer occasions and reach specific consumer groups.