ISVE, the Guangzhou International Smart Display System Industry Application Expo, is a commercial display show organised around installed applications rather than catalogue hardware. Screens, interactive panels, video walls and projection are presented inside the rooms that use them, so a visitor compares complete configurations instead of isolated products.

The show covers the display chain end to end: terminals and panels from the manufacturers, the integration work that turns them into a meeting room or a digital exhibition hall, immersive installations built on LED, holography and extended reality, and the control software, transmission equipment and service contracts that keep an installation running. It shares its halls with a long-established professional lighting and sound exhibition, which puts audio, lighting and display specification in front of the same buyers.