InfoComm China gives professional audiovisual integration its own trade floor, and it is organised the way the industry buys: displays and projection, audio and acoustics, AV-over-IP and networked systems, control and automation, unified collaboration, digital signage, and the immersive and interactive installations that tie them together. Around forty product categories are indexed on the floor, from LED walls and acoustic surfaces to surgical recording and telemedicine systems.

The audience is split between channel and end user: systems integrators, consultants, distributors, and rental and staging companies on the trade side, and IT and AV managers, buyers and technical staff from advertising, broadcasting, education, government, healthcare, manufacturing, retail, transport and hospitality on the buying side.