PHOTO & IMAGING SHANGHAI covers photography, imaging and video production, with the floor divided into blocks that follow production: imaging input, auxiliary equipment, lighting, monitoring, post products and software. Cameras and drones sit beside the lenses, gimbals, audio and lights that support them, and further along are the printers, papers, inks, frames and mounting equipment that turn a file into a finished piece, with colour management and retouching software at the end of the chain.

The organiser runs it as a business-and-consumer show, so the halls serve studios and photography chains, wedding and portrait photographers, video and live-streaming producers, retailers and individual enthusiasts alongside the printing and framing workshops that prepare an image for sale.